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Feature Article
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Fundraising:
Tyranny of Choice - Sue Kust
Your group needs to raise funds - you've got a terrific to-die-for idea -
actually several ideas. Why not offer a variety of products
customers can buy - lots of them - give them choices? Not! It's like
going to the grocery store and finding 7 different brands of fruit juice
- what do you choose? Well, chances are don't buy any - too many
options, you just walk away. Postpone the decision. The same can be said
about fundraisers. Offer a few classy, well chosen items and you're off
to the finish line of a successful fundraiser.
It's a well known
fact too many choices confuses people no end. And, rather than make a
choice they aren't sure they'll be happy with, or aren't sure is right,
they instead opt to not make any purchases. You know, like shopping for
Christmas gifts. That ever-present infernal internal mental debate -
should I, shouldn't I? Is this the right gift? Given a choice of
two to three items to purchase makes the decision to buy one heck of a
lot easier. Definitely one or two items can be ruled out quite easily.
While variety may
well be the spice of life - and indeed, some people thrive on it - that's
best left for the personal choice arena. When wanting to hold a
dynamite fundraising campaign, one that every one talks about for months
- less is definitely MORE! Carefully select your items based
on your group's mission statement or interests. Set your prices,
advertise prominently, and then reap the rewards of a well-targeted
fundraiser.
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